Less friction. More flow.
Copenhagen
Optimization
– Visual identity
– Brand design
– Motion design
– Graphic design
– Art direction
From start-up to international scale-up. Copenhagen Optimization develops Better Airport® – a cloud-based SaaS platform that uses data and AI to optimise airport operations worldwide. A strong product operating in a conservative B2B market where few people knew the company.
The visual concept builds on the existing logo and typography, adding a new image style, colour palette and graphic elements. The result is a distinctive identity with personality – increasing recognition, building trust and giving Copenhagen Optimization a clear voice in a market where few brands stand out.
Airport flow is invisible until it stops working. As a Danish B2B company, Copenhagen Optimization works with exactly that — something few people see, but everyone feels. Upland Studio developed a visual concept and a sharpened visual identity that gives them clarity, recognition, and character in an international airport tech market.
The contrast is simple: the technical precision of the logo's concentric circles against warm, human imagery from airports around the world. Order against movement. One builds credibility — the other builds identity.
A new color palette, graphic elements, and a sharpened photographic style — for print, digital, and trade shows. A brand design system now in use at some of the world's busiest airports: Dallas/Fort Worth International Airport, Heathrow, JFK, and Frankfurt Airport.
Instagram
LinkedIn
Facebook
Upland Studio ApS
hello@uplandstudio.dk
+45 22 11 28 59